{"id":5778,"date":"2025-01-05T18:13:46","date_gmt":"2025-01-05T18:13:46","guid":{"rendered":"http:\/\/themenectar.com\/demo\/salient-blog-ultimate\/?p=5778"},"modified":"2025-08-01T20:41:24","modified_gmt":"2025-08-01T20:41:24","slug":"telco-spending-500-to-keep-50","status":"publish","type":"post","link":"https:\/\/impulse.ky\/blog\/telco-spending-500-to-keep-50\/","title":{"rendered":"Telecoms Are Spending $500 to Save a $50 Customer"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2 data-start=\"120\" data-end=\"234\"><strong>Telecoms Are Spending $500 to Save a $50 Customer\u2026 and Missing the One Thing That Brings Them Back for Free<\/strong><\/h2>\n<p data-start=\"236\" data-end=\"279\">Most telecoms are stuck in a reactive loop.<\/p>\n<p data-start=\"281\" data-end=\"472\">They\u2019ll bend over backwards to save a customer once they\u2019re angry offering discounts, sending field techs, escalating support calls, even waiving bills all to retain a $50\/month customer.<\/p>\n<p data-start=\"474\" data-end=\"549\">But when you ask if they\u2019ve built a <strong data-start=\"510\" data-end=\"548\">customer rewards or loyalty system<\/strong>?<\/p>\n<p data-start=\"551\" data-end=\"560\">Crickets.<\/p>\n<p data-start=\"562\" data-end=\"585\">And that\u2019s the problem.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;50&#8243; bottom_padding=&#8221;50&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 data-start=\"592\" data-end=\"654\"><strong>The Real Cost of Churn Is Hidden in Your Support Budget<\/strong><\/h3>\n<p data-start=\"656\" data-end=\"678\">Let\u2019s break this down.<\/p>\n<ul data-start=\"680\" data-end=\"841\">\n<li data-start=\"680\" data-end=\"718\">\n<p data-start=\"682\" data-end=\"718\">Discounting a bill? $20\u2013$100 hit.<\/p>\n<\/li>\n<li data-start=\"719\" data-end=\"765\">\n<p data-start=\"721\" data-end=\"765\">Call center time? $10\u2013$30 per escalation.<\/p>\n<\/li>\n<li data-start=\"766\" data-end=\"802\">\n<p data-start=\"768\" data-end=\"802\">Truck roll? $50\u2013$200 per visit.<\/p>\n<\/li>\n<li data-start=\"803\" data-end=\"841\">\n<p data-start=\"805\" data-end=\"841\">Engineering time? Even higher.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"843\" data-end=\"963\">You might be spending <strong data-start=\"865\" data-end=\"878\">$300\u2013$500<\/strong> to save a customer\u2026 who barely pays $50\/month. And still, that customer might churn.<\/p>\n<p data-start=\"965\" data-end=\"1016\">Why? Because your product doesn\u2019t <em data-start=\"999\" data-end=\"1015\">feel rewarding<\/em>.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 data-start=\"1023\" data-end=\"1076\">Loyalty Isn\u2019t a Feature &#8211; It\u2019s a Feedback Loop<\/h3>\n<p data-start=\"1078\" data-end=\"1162\">The best retention systems aren\u2019t reactive. They\u2019re built into the customer journey.<\/p>\n<p data-start=\"1164\" data-end=\"1214\">Think about airlines. Coffee chains. Credit cards.<\/p>\n<p data-start=\"1216\" data-end=\"1315\">They all have something telecoms don\u2019t:<br data-start=\"1255\" data-end=\"1258\" \/>A <strong data-start=\"1260\" data-end=\"1298\">positive loop that rewards loyalty<\/strong>, not just usage.<\/p>\n<blockquote data-start=\"1317\" data-end=\"1539\">\n<p data-start=\"1319\" data-end=\"1366\">A well-designed <strong data-start=\"1335\" data-end=\"1361\">points or perks system<\/strong> can:<\/p>\n<ul data-start=\"1372\" data-end=\"1539\">\n<li data-start=\"1372\" data-end=\"1416\">\n<p data-start=\"1374\" data-end=\"1416\">Turn support experiences into brand wins<\/p>\n<\/li>\n<li data-start=\"1419\" data-end=\"1464\">\n<p data-start=\"1421\" data-end=\"1464\">Turn passive users into engaged promoters<\/p>\n<\/li>\n<li data-start=\"1467\" data-end=\"1539\">\n<p data-start=\"1469\" data-end=\"1539\">Make customers feel like they\u2019re \u201cearning,\u201d even when performance dips<\/p>\n<\/li>\n<\/ul>\n<\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;5957&#8243; image_size=&#8221;medium_large&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 data-start=\"1546\" data-end=\"1580\"><strong>You\u2019re Not Just Selling WiFi<\/strong><\/h3>\n<p data-start=\"1582\" data-end=\"1677\">Most telecoms still act like bandwidth is the only thing they\u2019re offering. But that\u2019s outdated.<\/p>\n<p data-start=\"1679\" data-end=\"1694\">You\u2019re selling:<\/p>\n<ul data-start=\"1695\" data-end=\"1790\">\n<li data-start=\"1695\" data-end=\"1711\">\n<p data-start=\"1697\" data-end=\"1711\"><strong data-start=\"1697\" data-end=\"1711\">Experience<\/strong><\/p>\n<\/li>\n<li data-start=\"1712\" data-end=\"1729\">\n<p data-start=\"1714\" data-end=\"1729\"><strong data-start=\"1714\" data-end=\"1729\">Convenience<\/strong><\/p>\n<\/li>\n<li data-start=\"1730\" data-end=\"1749\">\n<p data-start=\"1732\" data-end=\"1749\"><strong data-start=\"1732\" data-end=\"1749\">Peace of mind<\/strong><\/p>\n<\/li>\n<li data-start=\"1750\" data-end=\"1790\">\n<p data-start=\"1752\" data-end=\"1790\"><strong data-start=\"1752\" data-end=\"1790\">Emotional confidence in your brand<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1792\" data-end=\"1866\">Loyalty programs reinforce all of that. They add <strong data-start=\"1841\" data-end=\"1865\">emotional stickiness<\/strong>.<\/p>\n<p data-start=\"1868\" data-end=\"1968\">And in markets with razor-thin margins and rising competition, <strong data-start=\"1931\" data-end=\"1967\">emotional stickiness beats price<\/strong>.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 data-start=\"1975\" data-end=\"2008\"><strong>What Happens If You Don\u2019t?<\/strong><\/h3>\n<p data-start=\"2010\" data-end=\"2078\">Without a built-in retention loop, you\u2019re forced into reaction mode:<\/p>\n<ul data-start=\"2080\" data-end=\"2160\">\n<li data-start=\"2080\" data-end=\"2105\">\n<p data-start=\"2082\" data-end=\"2105\"><strong data-start=\"2082\" data-end=\"2105\">Wait for complaints<\/strong><\/p>\n<\/li>\n<li data-start=\"2106\" data-end=\"2140\">\n<p data-start=\"2108\" data-end=\"2140\"><strong data-start=\"2108\" data-end=\"2140\">Spend money to put out fires<\/strong><\/p>\n<\/li>\n<li data-start=\"2141\" data-end=\"2160\">\n<p data-start=\"2143\" data-end=\"2160\"><strong data-start=\"2143\" data-end=\"2160\">Hope it works<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2162\" data-end=\"2187\">It\u2019s an expensive gamble.<\/p>\n<p data-start=\"2189\" data-end=\"2386\">Instead, imagine if your <strong data-start=\"2214\" data-end=\"2266\">top 10% of customers felt recognized every month<\/strong>. Imagine if <strong data-start=\"2279\" data-end=\"2316\">every autopay client earned perks<\/strong>. Imagine if <strong data-start=\"2329\" data-end=\"2385\">support calls turned into points, not just apologies<\/strong>.<\/p>\n<p data-start=\"2388\" data-end=\"2434\">That\u2019s how you stop churn <em data-start=\"2414\" data-end=\"2422\">before<\/em> it happens.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 data-start=\"2441\" data-end=\"2477\">Loyalty Lowers Churn. Period.<\/h3>\n<p data-start=\"2479\" data-end=\"2569\">The best telcos of the next 5 years won\u2019t just fix outages faster or sell faster internet\u2026<\/p>\n<p data-start=\"2571\" data-end=\"2606\">They\u2019ll <strong data-start=\"2579\" data-end=\"2606\">reward loyalty smarter.<\/strong><\/p>\n<p data-start=\"2608\" data-end=\"2698\">And they\u2019ll spend less fixing churn because they <strong data-start=\"2657\" data-end=\"2698\">designed their product to prevent it.<\/strong><\/p>\n<p data-start=\"2705\" data-end=\"2880\"><strong data-start=\"2705\" data-end=\"2752\">Ready to stop reacting and start rewarding?<\/strong><br data-start=\"2752\" data-end=\"2755\" \/>Let\u2019s talk about what a smart telecom loyalty system could look like\u00a0 built right into your CRM, support, and billing stack.<\/p>\n<p data-start=\"2705\" data-end=\"2880\"><a href=\"https:\/\/impulse.ky\/contactus\">Get in Touch!<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[],"class_list":{"0":"post-5778","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-loyalty-programs"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Telecoms Are Spending $500 to Save a $50 Customer - Impulse Blog<\/title>\n<meta name=\"description\" content=\"Telecoms Are Spending $500 to Save a $50 Customer\u2026 and Missing the One Thing That Brings Them Back for Free. 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